Insurance Agent Education and Training

I’m sitting in a phenomenal class this week hosted by Germania Insurance. Germania pays to bring in their agents from the field and, over the course of several days, review, line-by-line, their insurance policies.  Most retail consumers (especially with personal lines of insurance) have the mistaken belief that policies are commoditized - that each carrier’s policy is the same as any other and are just shopping on price.  It is unfortunate that some brokers I’ve come across think the same thing.  It’s just not true – especially in dwelling/homeowner/property policies.  I’m even more surprised at the number of folks who haven’t actually read their policy or discussed in detail their purchased coverage with their broker (perhaps I shouldn’t be),

Insurance policies are specialized legal contracts.  They can be long and wordy and many agents and consumers rely on graphic summaries of policies that gloss over many of the finer details.  The old-school value of sitting through a detailed reading and understanding of the insurance products being sold is much less frequent.  The question I pose is if a broker doesn’t have a clear understanding of every piece of an insurance policy, how can they properly advise a retail client?

Interestingly, when I was chatting with Mark Boeker (the class trainer), it turns out that Germania is considering cutting the class time by 60%.  Perhaps their expectation, like other carriers, is that practitioners will gain the same information via self-study.  Idealistically, I buy that.  Most professionals (lawyers, doctors, etc.) do that and is why they are termed ‘practitioners’.  In reality, I’m less convinced.  A lot of business is transacted on speed and relationships (not necessarily a bad thing, mind you), but there has to be the underlying knowledge as well.

Consumers:  If you do nothing else with your insurance, take 2 hours out some night and pull out your homeowner’s (or renter’s) policy and read it.  Seriously and intently read it.  Call your insurance advisor (broker, agent, whomever) and ask them a few questions…ask them to go through it with you and make sure you know what coverage you are paying for.

Mt. Franklin Closes on an Acquisition

We are pleased to announce that as of December 1, 2011, Mt. Franklin acquired Luna Insurance Group.  This marks the third acquisition we have made since our inception and Luna adds so much to our agency.  Luna was a premier agency focused largely on personal lines clients on the West side of El Paso.  It also provides us our third office and excellent geographic diversity in El Paso.  From our standpoint, we’ll be able to leverage our best-in-class back office to service Luna’s former clients in ways they hadn’t previously.  Additionally, Mt. Franklin’s capabilities in major commercial insurance lines will provide customers with one-stop shopping for both their commercial and personal insurance needs.  We invite you to come visit us at our new office located on Executive Center.

As any experienced operations person will tell you, after the deal is signed, the hard work actually begins.  The success of post merger integration (PMI) ends up defining whether the deal was a good one or not.  We are in the midst of converting computer systems, phone systems, carrier systems, and most importantly branding.  It got me thinking a bit this weekend about professional service acquisitions.  Whether it is a medical practice, dental practice, financial service house, insurance practice, or anything similar, what’s really being purchased is the access to an existing client base and the will of the clients to accept a new company (even if it is the same employees) servicing them.  It’s all about the messaging and branding to these clients to keep them more comfortable staying than shopping for another broker.  Unlike a physical asset that you can touch, the purchase of an agency depends so much on our ability to quickly communicate with and make customers feel good about doing business with us.

We’ll have a joint letter go out to clients, press releases, and similar.  However aside from those and stuff we do to take care of our customers on a daily basis… are there any special thoughts, techniques, or practices others of you have successfully used?

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Car Insurance Discounts – Couples, Marriage, and Same Sex Couples?

The goal of any insurance carrier is to find traits (at least legal ones) of individuals that indicate how risky, in general, they are.  A good example is that someone with “good credit” tends to be, on average, a better driver who is less prone to accidents.  A characteristic many auto insurers use is whether someone is married or single.  The theory goes (and the math tends to support it) is that, on average, a person that has reached the maturity to enter into a marriage and family is more stable, more risk averse, and therefore a better driver.  Most insurance applications ask whether the candidate is married.

I have long been advised, and equally believe, that you can never win by mixing either politics or religion in a business setting.  There are just too many view points and too much emotion surrounding the topics.  Without taking a viewpoint, however, on whether someone should support same-sex marriage, I’ve had an interesting client enter our office this week.  She is in a long term relationship with another female.  Here, in Texas, same sex marriage is neither legal nor recognized from other jurisdictions.  On the other hand, strictly from a risk characteristic, does the “entering into a committed relationship” with another person equal the same sability, maturity, and risk averseness of a conventional married couple?

As State laws continue to diverge from each other, National carriers have to be grappling with this same question.  From a strictly business stand point, does the entry of a gay couple into a relationship, convert to providing car insurance discounts.  While I’d argue it does, I have yet to see any of our major carriers switch their risk profiling to capture this demographic.

We’ll push by phone and directly with underwriters to make the case for our particular client….but I do feel like it is only time before uniformly carriers begin providing insurance discounts to unmarried couples in States that don’t recognize such unions.

Insurance … It’s just one of many risk transfer techniques

I was working with a client of ours not too long ago who had foreclosed on a horse ranch in a suburb of El Paso.  He quickly wanted to get some liability and property coverage in place, as is his standard when acquiring properties.  As this was his first foray into horses, we spent a lot of time discussing coverage.  I went out to survey the property (good old fashioned field underwriting) and saw that the majority of stables (over 200 of them) were cinder block.

Since this ranch was older than dirt, the stables wouldn’t be covered at anything more than ACV by any legitimate market.  I told him to forget the property coverage.  He was surprised at my comment.  It was an automatic response from him: “I have property, I need to insure it in case something happens to it.”  But we sat and chatted…and I reminded him of the fundamental rule of insurance…it’s just transfer of the risk…what is the risk here?  The cinder block wasn’t going to catch fire, freeze, blow away, or anything else unless we had some crazy once in a million tornado.  And, if that really happened, the values would be so under-insured at ACV that it just wasn’t worth it.  What’s the risk?  What do you think could possibly happen to these things that would cause you to give me a big chunk of money?  Forget it, I told him.  Now, we got some good liability coverage and good contracts for the horse owners that were boarding their horses there….because, at the end of the day, those are real risks that you want to protect yourself against.  It gave me a great chance to talk with him about risk transferring: those you want to financially, those you want to with legal contracts, and those you’re just willing to take on because it isn’t worth the premium.  It’s unfortunate that I think there are too many folks out there who don’t think through the underlying purpose of insurance when shopping.